THE EFFECTIVENESS ANALYSIS OF CUSTOMER RELATION MANAGEMENT IN HIGHER EDUCATION   

Solovyov Timofey Gennadyevich, Postgraduate student, Mordovia State University named after N. P. Ogaryov
(Saransk), timofey@bk.ru
Kochetova Olga Alexandrovna, Senior lecture, sub-department of economic theory, finance and accounting, Sarov Institute of Physics and Engineering of the National Research Nuclear University “Moscow Institute of Physics and Engineering”, timofey@bk.ru

339.13 

The article considers approaches to evaluate the efficiency of a management system of mutual relations between a university and consumers of educational services. It gives methodical recommendations on assessing the direct and in-direct social-economic effects that can be achieved by implementation of university’s system of management of relationships with consumers of educational services. 

CRM-system, management, customer relationships, higher educational establishment, education services, efficiency.