|Title of the article||
THE EFFECTIVENESS ANALYSIS OF CUSTOMER RELATION MANAGEMENT IN HIGHER EDUCATION
Solovyov Timofey Gennadyevich, Postgraduate student, Mordovia State University named after N. P. Ogaryov
The article considers approaches to evaluate the efficiency of a management system of mutual relations between a university and consumers of educational services. It gives methodical recommendations on assessing the direct and in-direct social-economic effects that can be achieved by implementation of university’s system of management of relationships with consumers of educational services.
CRM-system, management, customer relationships, higher educational establishment, education services, efficiency.
Дата обновления: 24.09.2014 10:36